Trade fair concept

The early bird Hamburg Lifestyle Fair takes place twice a year in January and July/August. On some 80,000 sqm exhibition space, it presents trendy and unusual lifestyle and designer products divided into 10 themes. The trade fair’s more than 900 regular exhibitors include major brand manufacturers, commercial agencies and small design-oriented businesses.

Between 15,000 and 20,000 professional visitors from Northern Germany and bordering countries attend the early bird Hamburg Lifestyle Fair. The industry experts benefit not only from the trade fair’s great variety of products and themes, but also from the supporting programme, including Trend Show, Design Island and seminars about the latest product and marketing trends.

Exhibition areas

The early bird Hamburg Lifestyle Fair with its ten different exhibition areas is one of the most diverse trade fairs in Germany. Exhibitors are well-known manufacturers, including many from the top ten of the attending sectors.

Living + Decorating
Innovation + Design
Cooking + Gourmet
Season + Gifts
Floristry + Garden

Stationary + Office
Games + Handicraft
Jewellery + Watches
Accessories + Fashion
Perfumery + Wellness

Key data

Around 900 exhibitors present themselves in Hamburg on some 80,000 sqm of modern exhibition halls. The majority of exhibitors are European manufacturers, importers and commercial agencies. The comprehensive range of products and services is comparable to other major trade fairs of these sectors.

The key data of the early bird Hamburg Lifestyle Fair:

established trade fair since 1963
2 events per year, one in the winter and one in the summer
excellent location: trade fair in the middle of the cosmopolitan city of Hamburg
very good mix of industries
regularly more than 900 exhibitors, including many top ten exhibitors of the industries
around 3,500 companies are represented
approx. 15,000 to 20,000 visitors per trade fair
comprehensive service package for exhibitors and visitors

A trade fair of the CDH, National Association of German Commercial Agencies and Distribution in Hamburg

Trade fair location

The early bird Hamburg Lifestyle Fair is accommodated in Hamburg’s exhibition centre, which is centrally located just by the television tower. The centre’s modern and spacious architecture creates an urban ambience that is very much appreciated by exhibitors and visitors. Just like the Hanseatic city of Hamburg itself with its unique maritime flair, many cultural attractions and good shopping, the exhibition centre is an ideal environment for a relaxed trade fair visit.